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About Us

Follow your passion, and sucess will follow you

Our Heritage

It was the most important moment in his life. This was what he had been training for since childhood. Carl Johan Sund, was ready to stand up to the challenge and do his best at the Stockholm Summer Olympics 1912 as part of the Swedish National team in 600 meters free rifle shooting. Carl Johan Sund was a remarkable man who lived an extraordinary life. Everyone admired his natural but solid cavalier style and his passion for classical watches. In many ways he was clearly before his time.

100 years later, this is our heritage, our inspiration and our story.


100 years later, this is our heritage, our inspiration and our story.

Our Inspiration

Carl J Sund watch company origins in beautiful Stockholm, Sweden, the Swedish Venice of the North. We are a contemporary, independent high quality watch company, created to explore the modern Swedish minimalistic exclusive design with today’s need of fast-changing society.

Our inspiration comes from a man that lived his life with passion and integrety. In order to capture that very specific moment of Carl Johan Sund life, our first collection is called the 1912 Edition, celebrating his dream of being part of the historical Stockholm Summer Olympics 1912.

We bring to the scene our Swedish minimalistic timeless design, creating contemporary elegant watches and armbands. The base is an exclusive classical ultra-thin timepiece. We’ve removed all unnecessary lines to keep it as simple and clean as possible. For maximum quality we only work with the best material that you can find in the watch industry.
Then we have dressed up the classical timepiece with our versatile fashionable and colorful Nato bands, that can easily be exchanged for any occasion, so you can use it to what ever event you’re going to. Important business meetings, casual get-together, after-work events or a night out. You will always be well dressed with a Carl J Sund ultra-thin classical timepiece. All watches are unisex, which is part of our minimalistic simplicity thought. This is for people with savoir-fair.

The use of Nato bands started in the 1960, by the British army. They’ve been part of several James Bond movies. Today, the Nato bands are a magnificent way to change the appearance of your watch depending on your mood, activities and dress code.

Every watch is thoroughly tested before shipped, to make sure of its functionality. We’re proud of offering our exclusive Carl j Sound classical timepieces at the lowest possible price. Luxury does not have to be expensive.